Rainbow Blossom has conceptualized and designed a unique program that will reward customers not only for store loyalty, but for brand loyalty, earning shoppers up to 15% back on their purchases of their favorite participating brands.

The program features a key chain card that automatically keeps track of the brands that you buy and the purchase amounts. When your purchases reach a ‘reward‘ level with a certain brand, a credit will automatically be applied to your account and you will be notified.

"The program was designed to be seamless to the customer," says Ed Faulstick, IT manager for Rainbow Blossom, "There are no paper coupons, or hassle involved. When the customer has reached a reward payoff level, their reward is credited to their account and can be used at any of Rainbow Blossom’s four locations."

"We are delighted to have created the first retailer program in the country that rewards customers for brand loyalty on a purchase by purchase basis," said Rob Auerbach, owner of Rainbow Blossom. "You may walk into a store and get a sale price, but this program is designed to give you cumulative savings on your purchases just for being a loyal customer."

The program currently showcases the products of 19 participating brands: